Home Mortgage Business Marketing

With increases in interest rates, it’s starting to hit the mortgage business. Few are looking for refinancing and real estate sales are slowing. This means that it is time to up your marketing game, as there are fewer freeloaders. With that in mind, let’s talk a little bit about your internet marketing and advertising.

Your new task is to reach more people to earn the same number of sales. To do this, you need to start talking to potential customers as if they were sitting down with you for a cup of coffee. You know the questions lenders will ask, and now you know the questions your future customers will ask.

So with this in mind, let’s look at a sample that you can customize for a website, brochure, mailer, or for email or social media.

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Do you want to own your home? Do you want to buy a bigger house? Shopping for a home now but need a loan pre-approval to stay in the running while you bid on your dream home? We want to take the stress out of qualifying for a mortgage – no surprises, no extra fees. We always work hard for you every step of the way – advising you on everything in advance.

Our company has 30 years of experience in the mortgage business. We do not work in a bank. We do not work for a direct lender. We work for “you” and we are on your side to win! We are able to get wholesale pricing by shopping around many sources, with lower overhead costs and the effectiveness that comes with experience, you pay lower fees.

We can give you the best price, and we have a proven track record to prove it. If the deal doesn’t go through, we won’t get paid, so we work hard to get you the mortgage that you need and that’s a good fit for your property purchase.

Depending on your situation, we have a number of possible options – we’ll help you choose the best strategy for you. A lot depends on how much you are looking to borrow and check your current financial situation:

1. Credit score

2. Current income

3. Outstanding debts

4. Personal funds (savings)

We can help you get government guaranteed loans such as FHA, USDA/RHA (Rural Home Loan), or VA loans. You’ll have the options of a 15- or 30-year fixed-rate mortgage, or an adjustable-rate mortgage (ARM). If you need a jumbo or super jumbo mortgage, we can do that too.

If you’re trying to buy a home but won’t finish selling your existing home in time, we can help you get a bridge loan to bridge that time gap. Remember: we work for you. We are at your side to fulfill your real estate needs, desires and dreams – within reason, of course. All we ask is an opportunity to earn your business.

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Now it’s your turn to take that sample and rearrange it in a way that matches your business dynamics. After that, you can start some new marketing to offset the temporary slowdown in the mortgage industry. Think about this.

Source by Lance Winslow

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