Reverse mortgages are a tricky subject. No one wants to discuss it, however, for some it can be an excellent solution. The sheikh’s heirs may not appreciate it very much, but it can be a life saver. Kind of reminiscent of that bumper sticker you see on the back of wagons; “We are spending our children’s inheritance!” Now then, how do you market reverse mortgages if you’re a mortgage broker? Remember that it is a difficult subject. Below is a one-page marketing pane that you can use to adjust and find your own suitable strategy. Your edit to this could be used in an email marketing campaign, web page, brochure or advertisement.
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Have you been considering getting a reverse mortgage but not sure if it’s right for you? Would you like to get the facts and talk to someone who has all the answers, someone who can answer any remaining questions you might have? Sometimes reverse loans make sense, sometimes they don’t, it depends on your situation. There are certain rules, restrictions and costs unlike mortgages that you should know upfront.
We offer reverse loans because they can be a nice lifeline and strategy when the conditions are right. These mortgages can be life changing when built properly. Are you ready to talk seriously about a reverse mortgage and make an informed decision? Call us now and we can schedule a meeting, take a look at your financial situation and help you make an informed decision.
There are many different types of structures and strategies for reverse mortgages, each with their own advantages and disadvantages – reverse mortgages are not one-size-fits-all – by knowing your options and having the right knowledge you can decide for yourself. Here are a few options under the Reverse Mortgage category to consider:
Single-purpose reverse mortgages, which come from local, state, and not-for-profit agencies.
– Proprietary reverse mortgages – Jumbo reverse mortgages.
– Standard HECM – Equity Transfer Mortgage, backed by HUD.
– Reverse Mortgage Refinance – Refinance existing reverse loans.
– Purchase of a HECM home when downsizing to a new, more suitable property.
Rules and regulations regarding reverse mortgages are in place to protect seniors from being sold something that is unsuitable. It is possible that the authorities are well-intentioned, but they do not protect you from making a bad decision. You need someone who can explain everything to you upfront, based on your actual needs now, and the needs you see for your future. We’re here for you, ready to explain every detail and answer all your questions – then start rolling and make it happen.
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Just because the Federal Reserve has raised rates doesn’t mean there aren’t other markets out there to keep your business busy and your staff gainfully employed. I hope this helps you think about your future marketing strategy.